Building businesses around overlooked opportunities.

PJ Darling began his career in advertising and marketing in Canada and the UK before moving into entrepreneurship. His work has centred on identifying markets where the existing commercial model does not work particularly well for customers or distribution partners, then building a better structure around the opportunity.

In 2007, PJ founded Spark Energy, a specialist energy supplier created around the needs of the UK residential lettings market. Spark grew substantially before PJ sold his interest and stepped down as chief executive in 2014.

Since then, his business activity has included telecoms, property services, technology, energy switching, customer acquisition, affiliate marketing and investment. He founded TenTel and has continued to build and back consumer-service businesses focused on making essential household services easier to understand, buy and switch. His work has also included services for the residential property and home-moving sectors.

The latest venture is SwitchFair, a UK energy switching and affiliate platform combining supplier connectivity, switching technology and receivables funding. Through Darling.Business, PJ continues to invest in, advise and help build businesses where commercial strategy and execution can materially improve the outcome.